Google Ads Overview
Google Ads Agency - More Leads, Sales & Revenue
At Leadsleader, we specialize in data-driven Google Ads campaigns that help businesses of all sizes achieve better results. Whether you're a small business looking for more leads or an e-commerce company aiming to increase conversions, our tailored PPC solutions ensure you get the most out of your advertising budget.
Why Work with a Google Ads Agency?
Running a Google Ads campaign without expertise can be costly and ineffective. A professional Google Ads agency helps optimize your budget, refine your targeting, and improve your overall return on investment (ROI). Here’s why working with an agency makes sense:
- Expert Campaign Management: Our team continuously optimizes bids, keywords, and ad copies.
- Lower Costs Per Click: A well-managed campaign improves your Cost-Per-Click (CPC), reducing wasteful spending.
- Higher Conversion Rates: We optimize landing pages, ad creatives, and conversion rates to maximize sales.
- AI & Automation: Leveraging AI-driven ad automation, we improve targeting and bid strategies. Learn more about the future of Google Ads & AI.
Our Google Ads Services
Every business is different, so we offer customized Google Ads strategies that match your goals. Here’s how we help:
Google Search Ads
We optimize Google Search Ads to ensure your business appears in front of potential customers when they search for relevant keywords.
Performance Max Campaigns
With Performance Max campaigns, we leverage AI to maximize reach across Google's entire ad inventory. Read our Google Ads campaign guide for insights.
Google Shopping Ads
For e-commerce businesses, our Google Shopping Ads boost conversions by displaying product listings directly in search results.
Retargeting & Display Ads
We use behavioral targeting and remarketing strategies to re-engage potential customers across different platforms.
Google Ads Pricing: What to Expect?
Google Ads remains one of the most effective digital advertising platforms, but costs have risen significantly due to increasing competition and bidding demand. Recent data shows that the average CPC for Google Ads falls between €0.75 – €1.50, but rates vary depending on industry, ad format, and competition.
According to the latest statistics reported by Social Shepherd:
- Google still dominates visability: Google controls 81.95% of the search engine market, making it the dominant advertising platform.
- Many users click on Ads: 63% of people have clicked on a Google Ad, showing high engagement levels.
- Mobile First: 33% of mobile ad spending goes to Google, reflecting its mobile dominance.
- Google Ads boost sales: 65% of users click on ads when making a purchase, proving its conversion potential.
- High Return on Investment if you do it right: Google Ads delivers an estimated 8:1 return on investment (ROI)—for every €1 spent, businesses generate around €8 in revenue.
Average Google Ads CPC & Conversion Rates by Campaign Type
| Campaign Type | Average CPC (€) | Average Conversion Rate (%) |
|---|---|---|
| Google Search Ads | 0.75 – 1.50 | 3.1 – 6% |
| Google Shopping Ads | 0.50 – 3.00 | 2 – 8% |
| Display Ads | 0.20 – 1.00 | 0.55 – 2% |
| Performance Max | 0.80 – 4.00 | 3 – 12% |
Key Takeaways on Google Ads Pricing
- Google Search Ads – Best for capturing high-intent traffic ready to convert, with an average CPC of €0.75 – €1.50 and a conversion rate of 3.1 – 6%.
- Google Shopping Ads – Ideal for e-commerce businesses, generating 85.3% of clicks in retail search ad spend while maintaining competitive CPCs (€0.50 – €3.00).
- Google Display Ads – A cost-effective option with the lowest CPC (€0.20 – €1.00), but mainly for brand awareness due to its lower conversion rate (0.55 – 2%).
- Performance Max Campaigns – AI-driven automation delivers up to 12% conversion rates, making it a strong choice for cross-channel advertising and customer acquisition.
What Impacts Your Google Ads Costs?
Google Ads pricing is influenced by multiple factors, including:
- Industry & Competition: Some industries (e.g., finance, insurance, legal) have CPCs up to €50 per click, making them highly competitive and expensive.
- Targeting & Ad Placement: Mobile ads account for 33% of total ad spend, meaning mobile bids are often more expensive due to high demand.
- Keyword Intent: Commercial CPC keywords cost more because they attract high-converting traffic ready to make a purchase.
- Quality Score & Ad Relevance: A higher CTR and well-optimized ads reduce CPC costs and improve ad placement rankings.
Is Google Ads Worth It?
Despite rising costs, Google Ads remains highly profitable for most businesses:
- Small-to-midsized businesses (SMBs) spend 7x more on PPC than SEO, proving that paid traffic remains a priority for faster results.
- The average conversion rate for Google Search Ads is 3.1 – 6%, with some industries exceeding 10%, making search ads highly effective.
- Businesses generate €8 for every €1 spent, making Google Ads one of the highest-ROI digital marketing channels available.
How Do Google Ads Auctions Work?
Understanding Google Ads auctions is crucial to optimizing your bids. Google ranks ads based on:
- Max CPC bid: How much you're willing to pay per click.
- Quality Score: Based on ad relevance, landing page experience, and CTR.
- Expected impact of ad extensions: Use ad extensions to improve performance.
How can IBenefit from Google Ads?
Google Ads is not just for large enterprises. Here’s how different businesses can benefit:
| Business Type | Recommended Google Ads Strategy |
|---|---|
| Local Businesses | Google Search Ads, Local PPC Campaigns |
| E-commerce Stores | Google Shopping, Retargeting, Performance Max |
| SaaS & Tech | B2B Lead Generation, Account-Based Marketing |
Start Growing with Google Ads Today
If you're ready to scale your business with Google Ads, let's create a customized strategy that aligns with your goals.
Leadsleader, the online marketing agency specializing in SEO, SEO consulting, and digital marketing. We significantly enhance the visibility of your website in search engines and employ strategic digital marketing tactics to generate qualified leads.
Traffic from organic search: 53,3%
Clicks on position 1 in Google: 27,7%
Customer Contacts Increase by SEO: 67%
Source: Highervisibility
How much does a Google Ads campaign cost?
Google Ads costs vary depending on your industry, competition, and ad strategy. The average cost-per-click ranges from €0.50 to €5.00, but high-competition industries (like finance or law) can exceed €50 per click. A small business typically spends between €500 and €5,000 per month on ads.
What is included in your Google Ads management services?
We offer full-service Google Ads management, including ad strategy, campaign setup, keyword research, ad copywriting, A/B testing, bid management, conversion tracking, and performance reporting.
How long does it take to see results from Google Ads?
Google Ads can deliver traffic within hours of launching a campaign, but conversion rates improve over time through optimization. Most businesses see measurable results within 2-4 weeks.
What is the difference between Google Search Ads and Display Ads?
Google Search Ads appear in search results when users look for specific keywords, delivering high-intent traffic. Google Display Ads, on the other hand, show visual ads on websites and YouTube, making them ideal for brand awareness.
How do I measure the success of my Google Ads campaign?
Success is measured using key performance indicators (KPIs) like click-through rate (CTR), Cost-per-Click (CPC), conversion rate, and return on ad spend (ROAS). We provide detailed reports to track and optimize your campaign.
Can Google Ads work for my small business?
Yes! Google Ads is highly effective for small businesses, allowing you to control your budget while targeting your ideal audience. With the right strategy, even a small ad spend can drive high-quality leads and conversions.
