New WordPress AI Website Builder: We Tested the "No-Code" Future


We spent 12 hours testing WordPress's new AI website builder. Here's the honest truth about what it can (and can't) do for small businesses, bloggers, and creators.

Friday, April 11, 2025 16:03

A beautiful Bloggering is testing the WordPress AI Website Builder Interface

WordPress's new AI builder turns website creation into a simple conversation - no coding required.


Website Building Just Got a Whole Lot Easier

Remember when creating a website meant wrestling with code or endless template customization? WordPress is changing that game entirely. Their new AI builder feels like having a web designer in your pocket - you describe what you want in plain English, and it handles the technical heavy lifting.

During our tests, what surprised us most was how it handles vague requests. When we asked for "a cozy coffee blog with autumn vibes," it nailed the color palette (think warm oranges and deep browns) and even suggested a perfect font pairing. It's not magic though - we'll show you where it shines and where it still stumbles.

Under the Hood: How the Magic Happens

The system combines WordPress's years of website data with modern generative AI. Here's the clever part: it doesn't just slap together random elements. Based on thousands of successful sites, it understands that:

  • Restaurant sites need prominent contact buttons
  • Portfolios benefit from full-width image galleries
  • Blogs require clear typography hierarchy

During setup, you'll notice it asking strategic questions about your goals and audience - this helps it move beyond generic templates to something that actually fits your needs.


What You'll Love (And What Might Frustrate You)


1.

Where It Excels

The AI surprisingly understands design concepts. One tester requested "a lawyer site that doesn't look stuffy" and got back a professional but approachable layout with unexpected green accents instead of the typical navy blue.

We also appreciated how it explains its choices in simple terms: "I've used ample white space here to create a sense of trust and professionalism."

2.

Current Pain Points

The naming suggestions need work. When we tried creating a pet grooming site called "Pampered Paws," it kept defaulting to boring options like "Professional Pet Services."

There's also a learning curve to giving effective prompts. "Make it pop" resulted in garish colors, while "add visual interest" gave us subtle animations.


From Idea to Live Site: Our Hands-On Experience

1.

The Initial Prompt

We started with: "Create a website for my urban gardening consultancy called 'Concrete Jungle Growers.' I want it to feel fresh but professional, with sections for services, blog, and contact."

Pro tip: Include your top 3 priorities upfront - the AI uses these as anchors.

2.

Refining the Design

When the first version felt too corporate, we said: "More community garden vibe, less office building." The AI swapped sterile stock photos for authentic urban farm images and added a hand-drawn element to the headers.

3.

Content Tweaks

The auto-generated blog post ideas were surprisingly relevant ("Container Gardening for Small Balconies"), though we had to manually replace some overly salesy service descriptions.


How It Stacks Up Against the Competition


Platform Best Feature Ideal For Where WordPress Wins
WordPress AI True design understanding Those who want creative control You own the site completely
Wix ADI Simplest interface Absolute beginners More customization depth
Squarespace AI Beautiful templates Visual-heavy sites No vendor lock-in

Our Take: While other builders might get you online slightly faster, WordPress offers something unique - an AI that helps rather than restricts. As one early user told us, "It feels like collaborating with a junior designer who actually listens to feedback."


Getting the Most Out of the AI Builder

  • Be specific about what you dislike: "Less corporate" works better than "More fun"
  • Use the feedback buttons: The AI learns from your thumbs-up/down responses
  • Combine AI with plugins: After generation, add forms or SEO tools as needed
  • Check back often: New features roll out monthly based on user requests

At the end of the day, this isn't about replacing web designers - it's about giving small businesses and creators a fighting chance to establish their online presence without breaking the bank. As the system learns from more users, we're excited to see how it evolves.

Leadsleader, the online marketing agency specializing in SEO, SEO consulting, and digital marketing. We significantly enhance the visibility of your website in search engines and employ strategic digital marketing tactics to generate qualified leads.


Author

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Christian Hollmann

SEO & Ads Expert





Trends & Tips: Digital Marketing, SEO, Tech and Artificial Intelligence